What’s more is that Yoast SEO has its own website with premium support options, a thriving community in the forum section, an informative blog to learn more about SEO, and SEO courses for beginners, intermediates, and advanced users alike. With an astounding 16,700 5-star ratings at the time of this article, Yoast continues to wow the WordPress world with impressive updates, a beautiful interface, and the most user-friendly option for making your blog posts and product pages stand out. It is what we use here on the Kinsta blog. Yoast SEO reigns supreme as the king WordPress SEO plugin. Still, they have unique assets like checking broken links or minimizing the file sizes of images. The best plugins show you SEO projections and recommendations on your page and post editors, while others are limited in their feature sets. These are often easier to understand and install, and you can choose from a wide range of plugins with different features. To start the list, we’ll talk about SEO plugins for WordPress. The Best SEO Plugins for WordPress (2023) These can also help you figure out why your pages are slipping in the ranks and enable you to identify areas of improvement. However, even if you decide not to use SEO plugins, there are still a lot of unique tools that you can use for keyword research and competitor analysis. If you don’t need a plugin to help remind you of basic SEO tasks, then all the more power to you. Those small tasks (among many others) add to what we call SEO. The Content Management System (CMS) enables you to add titles, meta descriptions, headings, alt text, tags, customize URLs, and much more. Out of the box, WordPress already includes all of the tools and features that you need to create SEO-friendly content. However, the actual optimization work still falls on your hands. In most cases, SEO plugins provide you with guidance on how to improve your content, so it’s more search-engine friendly. If you’re familiar with SEO fundamentals and you keep up with the latest changes in algorithms, you can achieve fantastic results without using plugins. You don’t need to use WordPress SEO plugins to optimize your posts and pages. If you're feeling stuck when it comes to improving your content strategy and boosting your engagement, these plugins can help □□ Click to Tweet You can then use this valuable information to improve your content strategy and boost engagement. Using WordPress SEO plugins can help you gain a deeper insight into your audience and traffic sources. However, if you’re unsure how to optimize content for search engines, these tools provide a great starting point. It’s important to understand that SEO WordPress plugins don’t necessarily mean your content will rank higher on search engines. For instance, they help you avoid overusing the exact keywords and tips for improving your content’s readability. Some SEO plugins, such as Yoast SEO (which we use at Kinsta), go above and beyond when it comes to helping you improve your content for search engines. Generally speaking, any plugin that helps you optimize your pages so they can rank higher on search engines falls under this umbrella. It can cover keyword research, content optimization, adding links, and much more. Check Out Our Video Guide to WordPress SEO Plugins
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