![]() ![]() Information that identifies the sender of the message and, if applicable, the person on whose behalf the message is sent.You must get express consent to send an SMS or MMS message to any Canadian phone number using Klaviyo.ĬEMs sent to Canadian recipients must include: For more information on CASL, read About Canada's Anti-Spam Legislation. CASL applies to the sending of many different types of commercial electronic messages (CEMs), including commercial emails, SMS/MMS messages, and social media communications. SMS marketing in Canada is regulated under the Canadian Anti-Spam Legislation (CASL). If you want to send to other countries, such as Canada, either use a toll-free number or request a separate short code. US short codes can only send to US phone numbers. If you do, carriers will likely filter your message, and it will never land in your intended recipients’ messaging app(s). You should not include any Prohibited SMS and MMS Content in your messages. Instructions on how to opt out from receiving future messages.Your organization’s name or a way for recipients to easily identify your brand.In your messages, it is highly recommended that you include: You must get express consent to send an SMS or MMS message to any US phone number. Check out this article to learn about US SMS compliance laws. When sending to a US phone number, you must follow the rules and guidelines set out by the TCPA and CTIA and all other applicable laws and regulations. In the United States, the rules and regulations of the Telephone Consumer Protection Act (TCPA) and the guidelines of the Cellular Telecommunications Industry Association (CTIA) are the two primary frameworks that apply to SMS marketing. If you aren’t sure which country a message will go to, follow the applicable SMS marketing regulations for both countries. However, their regulations are not exactly the same. Checkout our API specification for more information on those settings.The United States and Canada share a country code (+1) and some area codes. Other settingsīesides the recipient, body and sender, there are other settings you can do for an SMS. In our tutorial ‘ What is the sender ID of an SMS‘ we will explain more about the sender. With our API you can set your own sender but also an alphanumeric sender, for example your company name. So when you send an SMS with your mobile phone, the receiver will see your number. The sender of an SMS is where the SMS comes from. Our API will simply detect if the body is 7-bit GSM or not, so you don’t have to do anything for that. The following characters are available in this character you want to send other characters, e.g. The 7-bit GSM character set is a limited set of characters you can send. In the tutorial ‘ How to send a concatenated/long SMS‘ we will explain how you can do that. Sometimes you want to send longer SMS to your customers. ![]() For 7-bit GSM characters the maximum length is 160 characters and for Unicode the maximum length is 70 characters. ![]() The maximum length depends on the character set you use. ![]() When sending an SMS you have to consider the maximum length of the SMS. The body of the SMS is the actual text you want to send. As you then have to strip the leading `+` or `00`, the result will be `31612345678`. For example, if the country prefix is `+31` and the local number is `0612345678`, you remove the leading `0` of the local number and prepend the country prefix. In international format means that you have add the country prefix to the local number. The recipient must always be in international format, without leading `+` or `00`. The recipient of the SMS the mobile number you will send the SMS to.
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